Our Team

Our team is made up of professionals with vast experience in developing and delivering accredited learning content within both academic and vocational settings. We have worked in top universities, schools, colleges and leading awarding organisations and have delivered market-leading training in the sport and active leisure sector.

i-Academy Curriculum and Accreditation Manager: Bev Williams

Bev joined the i-Academy in 2015 as Curriculum and Accreditation Manager. She is responsible for ensuring all training provided is suitably recognised and credible. Bev started her career teaching maths and science with a B.Ed (Hons). She has 25 years’ experience working for awarding and training organisations in the sport and active leisure sector, with a strong background in quality assurance, qualification development and assessment.

Head of Online Delivery: Charles Shields

Charles Shields joined Youth Sport Direct in 2015 in the new role of Head of Online Delivery. Charles has a BA in French and Politics, and a Masters in Education, both from the University of Bristol. In this role he is responsible for setting up the online learning platform underpinning the i-Academy, as well as pursuing other digital activities across the wider YST group. He spent the previous 7 years as Head of E-learning at Loughborough University, and before that had several e-learning roles at the University of Derby. His career in e-learning stretches back to 1994, with experience covering multiple sectors, including Further and Higher Education; educational publishing; corporate learning and development; professional bodies; councils and NHS Trusts.

Digital Development and Learning Officer: Chloe Shuttlewood

Chloe joined the YSD i-Academy in April 2016 and is responsible for supporting learners throughout their engagement with the YSD i-Academy, co-ordinating learning resources and managing production processes and projects. She has over eight years’ experience in managing the production of print and digital resources in educational, academic and business-to-business sectors.


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